[YarraBUG-list] Australia re-creates world famous transport photo

[Cycling Promotion Fund]

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making Australia more bicycle friendly An initiative of Bicycle Industries
Australia Ltd.



Media Release - 18 September 2012



Australia re-creates world famous transport photo



On Sunday 9th September 69 volunteers, 69 bicycles, 60 cars and one bus
gathered in Canberra to recreate a world-renowned photograph taken more
than 20 years ago to demonstrate the advantages of bus and bicycle travel
in congested cities.





The captured image shows the typical space occupied in a city street by
three common modes of transport—cars, bicycles and a bus—and is being
made available free of charge to organisations, group and individuals to
help promote the efficiency of public transport and cycling in congested
cities.





“The image succinctly illustrates the greater space efficiency of bus
and bicycle travel,” spokesperson for the Cycling Promotion Fund (CPF),
Mr Stephen Hodge said.



“In the space it takes to accommodate 60 cars, cities can accommodate
around sixteen buses or more than 600 bikes.”





While many developed nations are embracing active travel, Australia is
missing major opportunities to develop efficient and convenient transport
options that have significant health and economic benefits.





“Eight out of ten Australian adults still use a private motor vehicle to
travel to work or full-time study, just 14% take public transport, 4% walk
and a mere 2% cycle, with 30% of these trips in the cities under 3km” Mr
Hodge said. 

“If Australians continue on this path it is estimated that productivity
loss due to avoidable congestion—the economic loss due to the amount of
time wasted in traffic—will be $20 billion by 2020.”

The Australian photographic initiative was funded by the Cycling Promotion
Fund, the ACT Government and online donations from Australians via the Go!
Alliance website, also receiving in-kind support from Pedal Power ACT. The
project used 69 people, as this is the capacity of a standard Canberra bus,
and 60 cars, as this is the number occupied on average by 69 people.





“There’s been great interest from cities across Australia and we’re
hoping that by making the image freely available this interest translates
into wide dissemination,” Mr Hodge said.





“As Australia’s population swells and our cities experience ever
increasing congestion we need to get smarter about how we use existing road
space—including investing more in alternatives such as public transport
and cycling—if we are to move people more efficiently and
effectively.”

Main Points:

• Stephen Hodge, Mob 0411 149 910, shodge at cyclingpromotion.com.au
[mailto:shodge at cyclingpromotion.com.au] 

• Peter Bourke, Mob 0438 871 271, pbourke at cyclingpromotion.com.au
[mailto:pbourke at cyclingpromotion.com.au] 

• Download the Australian transport photo from
[http://www.mnwd-hosting.com/emanager/members/link.php?M=1553503&N=19877&L=13732&F=T
[http://www.mnwd-hosting.com/emanager/members/link.php?M=1553503&N=19877&L=13733&F=T
 [http://www.mnwd-hosting.com/emanager/members/link.php?M=1553503&N=19877&L=13734&F=T,
1600px, 2400px and 3600px versions available for download.

• Australian Documentaries has kindly put together a short video for us
of the making of the Canberra Transport Photo, see
http://www.mnwd-hosting.com/emanager/members/link.php?M=1553503&N=19877&L=13735&F=T
[http://www.mnwd-hosting.com/emanager/members/link.php?M=1553503&N=19877&L=13736&F=T.


• See www.cyclingpromotion.com.au
[http://www.mnwd-hosting.com/emanager/members/link.php?M=1553503&N=19877&L=12898&F=T
for more details.




 

Cycling Promotion Fund (CPF)
Ground Floor, Suite 2 | 616 St Kilda Road | Melbourne | Victoria | 3004
T (03) 9533 3170 | F (03) 9533 3149
Email: bia at bikeoz.com.au [mailto:bia at bikeoz.com.au] | www.bikeoz.com.au
[http://www.mnwd-hosting.com/emanager/members/link.php?M=1553503&N=19877&L=13222&F=T
 [http://www.mnwd-hosting.com/emanager/members/link.php?M=1553503&N=19877&L=12898&F=T

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