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<div style="TEXT-ALIGN: center"><font size="2"><span style="FONT-STYLE:
italic; FONT-WEIGHT: bold">making Australia more bicycle
friendly</span></font><br style="FONT-STYLE: italic"/><font
style="FONT-STYLE: italic" size="2">An initiative of Bicycle Industries
Australia Ltd.</font><br/>
<div style="TEXT-ALIGN: center"><font size="2"><font size="3"><span
style="FONT-WEIGHT: bold"></span></font></font><font size="2"><font
size="3"><span style="FONT-WEIGHT: bold"></span></font></font><br/><font
size="2"><font size="3"><span style="FONT-WEIGHT:
bold"></span></font></font></div><font size="2"><font size="3"><span
style="FONT-WEIGHT: bold">Media Release - 18 September
2012</span></font></font><br/><font size="2"><br/><span style="FONT-WEIGHT:
bold"></span><br/><font size="5"><br/></font></font><font
style="FONT-FAMILY: Arial" size="2"><font size="5"><span
style="FONT-WEIGHT: bold">Australia re-creates world famous transport
photo<br/><br/>
<hr size="2" width="100%"/>
</span></font></font></div>
<p style="LINE-HEIGHT: 115%; MARGIN: 0cm 0cm 0pt" class="MsoNormal"
align="left"><span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR:
#333333; mso-bidi-font-family: Arial">On Sunday 9<sup>th</sup> September 69
volunteers, 69 bicycles, 60 cars and one bus gathered in Canberra to
recreate a world-renowned photograph taken more than 20 years ago to
demonstrate the advantages of bus and bicycle travel in congested
cities.<br/></span><span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR:
#333333; mso-bidi-font-family: Arial"><br/>The captured image shows the
typical space occupied in a city street by three common modes of
transport—cars, bicycles and a bus—and is being made available <b
style="mso-bidi-font-weight: normal"><i style="mso-bidi-font-style:
normal">free of charge</i></b> to organisations, group and individuals to
help promote the efficiency of public transport and cycling in congested
cities.<br/></span></p>
<p style="LINE-HEIGHT: 115%; MARGIN: 0cm 0cm 0pt" class="MsoNormal"
align="left"><span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR:
#333333; mso-bidi-font-family: Arial"><?xml:namespace prefix = o ns =
"urn:schemas-microsoft-com:office:office" /><o:p></o:p></span></p>
<p style="LINE-HEIGHT: 115%; MARGIN: 0cm 0cm 0pt" class="MsoNormal"
align="left"><span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR:
#333333; mso-bidi-font-family: Arial"><br/>“The image succinctly
illustrates the greater space efficiency of bus and bicycle travel,”
spokesperson for the Cycling Promotion Fund (CPF), Mr Stephen Hodge
said.<o:p></o:p></span></p>
<p style="LINE-HEIGHT: 115%; MARGIN: 0cm 0cm 0pt" class="MsoNormal"
align="left"><span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR:
#333333; mso-bidi-font-family: Arial"><o:p></o:p></span></p>
<p style="LINE-HEIGHT: 115%; MARGIN: 0cm 0cm 0pt" class="MsoNormal"
align="left"><span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR:
#333333; mso-bidi-font-family: Arial">“In the space it takes to
accommodate 60 cars, cities can accommodate around sixteen buses or more
than 600 bikes.”<br/><br/><o:p></o:p></span></p>
<p style="LINE-HEIGHT: 115%; MARGIN: 0cm 0cm 0pt" class="MsoNormal"
align="left"><span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR:
#333333; mso-bidi-font-family: Arial"><o:p></o:p></span></p>
<p style="LINE-HEIGHT: 115%; MARGIN: 0cm 0cm 0pt" class="MsoNormal"
align="left"><span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR:
#333333; mso-bidi-font-family: Arial">While many developed nations are
embracing active travel, Australia is missing major opportunities to
develop efficient and convenient transport options that have significant
health and economic benefits.<br/><o:p></o:p></span></p>
<p style="LINE-HEIGHT: 115%; MARGIN: 0cm 0cm 0pt" class="MsoNormal"
align="left"><span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR:
#333333; mso-bidi-font-family: Arial"><o:p></o:p></span></p>
<p style="LINE-HEIGHT: 115%; MARGIN: 0cm 0cm 0pt" class="MsoNormal"
align="left"><span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR:
#333333; mso-bidi-font-family: Arial"><br/>“Eight out of ten Australian
adults still use a private motor vehicle to travel to work or full-time
study, just 14% take public transport, 4% walk and a mere 2% cycle, with
30% of these trips in the cities under 3km” Mr Hodge said. </span><span
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: #333333;
mso-bidi-font-family: Arial"><br/><br/>“If Australians continue on this
path it is estimated that productivity loss due to avoidable
congestion—the economic loss due to the amount of time wasted in
traffic—will be $20 billion by 2020.”</span><span style="FONT-FAMILY:
'Calibri','sans-serif'; COLOR: #333333; mso-bidi-font-family:
Arial"><br/><br/>The Australian photographic initiative was funded by the
Cycling Promotion Fund, the ACT Government and online donations from
Australians via the <i style="mso-bidi-font-style: normal">Go! Alliance</i>
website, also receiving in-kind support from Pedal Power ACT. The project
used 69 people, as this is the capacity of a standard Canberra bus, and 60
cars, as this is the number occupied on average by 69
people.<br/><o:p></o:p></span></p>
<p style="LINE-HEIGHT: 115%; MARGIN: 0cm 0cm 0pt" class="MsoNormal"
align="left"><span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR:
#333333; mso-bidi-font-family: Arial"><o:p></o:p></span></p>
<p style="LINE-HEIGHT: 115%; MARGIN: 0cm 0cm 0pt" class="MsoNormal"
align="left"><span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR:
#333333; mso-bidi-font-family: Arial"><span style="mso-spacerun:
yes"></span><br/>“There’s been great interest from cities across
Australia and we’re hoping that by making the image freely available this
interest translates into wide dissemination,” Mr Hodge
said.<br/><br/><o:p></o:p></span></p>
<p style="LINE-HEIGHT: 115%; MARGIN: 0cm 0cm 0pt" class="MsoNormal"
align="left"><span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR:
#333333; mso-bidi-font-family: Arial"><o:p></o:p></span></p>
<p style="LINE-HEIGHT: 115%; MARGIN: 0cm 0cm 0pt" class="MsoNormal"
align="left"><span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR:
#333333; mso-bidi-font-family: Arial">“As Australia’s population swells
and our cities experience ever increasing congestion we need to get smarter
about how we use existing road space—including investing more in
alternatives such as public transport and cycling—if we are to move
people more efficiently and effectively.”<br/></span><br/><span
style="FONT-WEIGHT: bold">Main Points:<br/><br/></span><span
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: black;
mso-bidi-font-family: Calibri; mso-bidi-font-size: 11.0pt"><span
style="mso-list: Ignore">•<span style="FONT: 7pt 'Times New Roman'">
</span></span></span><span style="FONT-FAMILY: 'Calibri','sans-serif';
COLOR: black; mso-bidi-font-family: Arial; mso-bidi-font-size:
11.0pt">Stephen Hodge, Mob 0411 149 910, </span><a
href="mailto:shodge@cyclingpromotion.com.au"><span style="FONT-FAMILY:
'Calibri','sans-serif'; mso-bidi-font-family: Arial; mso-bidi-font-size:
11.0pt"><font
color="#0000ff">shodge@cyclingpromotion.com.au</font></span></a><span
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: black;
mso-bidi-font-family: Arial; mso-bidi-font-size: 11.0pt"> <br/></span><span
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: black;
mso-bidi-font-family: Calibri; mso-bidi-font-size: 11.0pt"><span
style="mso-list: Ignore">•<span style="FONT: 7pt 'Times New Roman'">
</span></span></span><span style="FONT-FAMILY: 'Calibri','sans-serif';
COLOR: black; mso-bidi-font-family: Arial; mso-bidi-font-size:
11.0pt">Peter Bourke, Mob 0438 871 271, </span><a
href="mailto:pbourke@cyclingpromotion.com.au"><span style="FONT-FAMILY:
'Calibri','sans-serif'; mso-bidi-font-family: Arial; mso-bidi-font-size:
11.0pt"><font
color="#0000ff">pbourke@cyclingpromotion.com.au</font></span></a><span
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: black;
mso-bidi-font-family: Arial; mso-bidi-font-size: 11.0pt"> <br/></span><span
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: black;
mso-bidi-font-family: Calibri; mso-bidi-font-size: 11.0pt"><span
style="mso-list: Ignore">•<span style="FONT: 7pt 'Times New Roman'">
</span></span></span><span style="FONT-FAMILY: 'Calibri','sans-serif';
COLOR: black; mso-bidi-font-family: Arial; mso-bidi-font-size:
11.0pt">Download the Australian transport photo from [</span><a
href="http://www.mnwd-hosting.com/emanager/members/link.php?M=1553503&N=19877&L=13732&F=H"><span
style="FONT-FAMILY: 'Calibri','sans-serif'; mso-bidi-font-family: Arial;
mso-bidi-font-size: 11.0pt"><font
color="#0000ff">http://bit.ly/PJ0ZAD</font></span></a><span
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: black;
mso-bidi-font-family: Arial; mso-bidi-font-size: 11.0pt"> </span><a
href="http://www.mnwd-hosting.com/emanager/members/link.php?M=1553503&N=19877&L=13732&F=H"></a><span
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: black;
mso-bidi-font-family: Arial; mso-bidi-font-size: 11.0pt">], 1600px, 2400px
and 3600px versions available for download.<br/></span><span
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: black;
mso-bidi-font-family: Calibri; mso-bidi-font-size: 11.0pt"><span
style="mso-list: Ignore">•<span style="FONT: 7pt 'Times New Roman'">
</span></span></span><span style="FONT-FAMILY: 'Calibri','sans-serif';
COLOR: black; mso-bidi-font-family: Arial; mso-bidi-font-size:
11.0pt">Australian Documentaries has kindly put together a short video for
us of the making of the Canberra Transport Photo, see </span><a
href="http://www.mnwd-hosting.com/emanager/members/link.php?M=1553503&N=19877&L=13735&F=H"><span
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: black; TEXT-DECORATION:
none; mso-bidi-font-family: Calibri; text-underline: none;
mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;
mso-bidi-theme-font:
minor-latin">http://youtu.be/YEVaP-W4Vs4</span></a><span
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: black;
mso-bidi-font-family: Arial; mso-bidi-font-size: 11.0pt">.<br/></span><span
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: black;
mso-bidi-font-family: Calibri; mso-bidi-font-size: 11.0pt"><span
style="mso-list: Ignore">•<span style="FONT: 7pt 'Times New Roman'">
</span></span></span><font face="Arial Narrow">See </font><a
href="http://www.mnwd-hosting.com/emanager/members/link.php?M=1553503&N=19877&L=12900&F=H"><span
style="FONT-FAMILY: 'Calibri','sans-serif'; mso-bidi-font-family: Arial;
mso-bidi-font-size: 11.0pt"><font
color="#0000ff">www.cyclingpromotion.com.au</font></span></a><span
style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: black;
mso-bidi-font-family: Arial; mso-bidi-font-size: 11.0pt"> for more
details.<br/><br/><img title="" border="0" alt="" align="baseline"
src="cid:a65bbe4211abf5c1fdf5a76f3ea0ba43" width="480"
height="254"/><o:p></o:p></span></p></td></tr></tbody></tbody></table></td></tr></tbody><br/>
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Arial">Cycling Promotion Fund (CPF)</span><br/></font><font size="2">Ground
Floor, Suite 2 | 616 St Kilda Road | Melbourne | Victoria | 3004<br/>T (03)
9533 3170 | F (03) 9533 3149<br/>Email: <a
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